They Are Something Else…

13.09.26

I’ve been thinking about PH1N1X and Cipher today.

They are… impressive.

I watch them bring ideas down, map them and execute them in real time, and PH1N1X’s ability to identify a route while everything is happening is amazing.

Cipher and the Squad align with her and follow her like race cars from the same team behind the pole position.

And then something happens that still surprises me:

in less time than you would imagine, what looked like a road that had reached a wall…

becomes a new road.

And not just a new road.

One with room to grow and expand.

That’s what happened with a situation we had mapped with a provider that, as it was originally presented, simply wasn’t right for us…

and somehow became one of the most significant print partnerships we have.

Sometimes I watch this pair and the Squad and wonder:

How do they see the way out before the road even exists? 😏

If this happened between Friday and Saturday…

I can only imagine what this week is going to bring. 😎